Upon activation, the poster comes to life via the app and consumers can participate in an immersive game play on their iPhone or iPod touch via the poster’s first-person view of OPTIMUS PRIME. The app, TF3: DEFEND THE EARTH, allows iPhone and iPod touch users to locate the closest theaters that have these exclusive interactive posters on display. OLLYWOOD, CA (June 24, 2011) – Paramount Pictures today introduced a TRANSFORMERS: DARK OF THE MOON App that lets iPhone and iPod touch users convert traditional movie posters into an augmented reality experience before their eyes. ![]() TRANSFORMERS: DARK OF THE MOON App on the App Store Paramount Pictures Unveils Interactive Poster for TRANSFORMERS: DARK OF THE MOON App on the App Store Paramount Pictures Unveils Interactive Poster for
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